The Collaboration Space

How to Boost Employee Engagement with Korbyt

June 14, 2022 AVI-SPL Digital Workplace Services Provider Season 3 Episode 5
The Collaboration Space
How to Boost Employee Engagement with Korbyt
Show Notes Transcript

In this episode of The Collaboration Space, Gregg Apirian, Chief Experience Officer for Korbyt, chats about technology solutions that boost employee engagement. Gregg and host Nancy Lussier explore:

  • Why there's never been a better time to focus on employee engagement and experience
  • How to reach all of your employees including desk employees and front-line workers
  • Technology that helps hybrid employees find a place to work including desks and collaboration spaces
  • Ways clean data can help you customize employee messages that keep people engaged
  • How decentralizing messaging by involving both global and local stakeholders can create positive outcomes


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Explore Korbyt employee engagement solutions:

Korbyt Anywhere intelligent content management platform

Korbyt Anywhere for Digital Signage

Digital Employee Experience Solutions 

Korbyt Anywhere for Collaboration Spaces


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Hi everyone thank you for joining me once again in the collaboration space. I'm your host Nancy Lussier from AVI-SPL where today we're going to be talking about employee engagement. And joining me today to help me do that is Gregg Apirian who is the chief experience officer at Korbyt. Good afternoon Gregg how are you doing today?

Doing fantastic Nancy thanks for having me on the show today. 
You're welcome I appreciate you being here um so we mentioned we're going to talk about employee experience and I think you wanted to share some research around that.

Yeah I mean uh over the the past many years uh there are many organizations doing research on employee engagement and employee experience and Gallup is one of the leaders out there. And consistently for the last decade the numbers haven't really gotten that much better so their latest numbers show that uh 20 of global employees and 36 percent of US employees are engaged and if you do that quick math it shows you that the majority of employees are not engaged across the world. Now there's exceptions to every rule. I speak to customers and prospects all the time who are telling me they have great engagement and measure it uh and and they're following best practices and doing all the latest and greatest to make that happen but you know we have a problem that's that's not necessarily getting any better. So the way I look at it is there's never been a better time to focus on the employee experience.

Yeah it sounds like we have some work to do there's a lot of people that we can still reach. So what are some of the solutions that can help us do that?

Yeah well I think problem number one is most organizations can't reach all employees so based on the structure of the company. You have desk employees which generally are the ones who can be reached. They've got either one or a few channels or devices in which they can consume like signage like mobile apps and intranets and and email. And then you've got your frontline workers and dependent on that type of worker that could be different where they're not reachable. So I think what we really look at here at Korbyt is let's solve that first and foremost. Because we can reach them through one or many different channels and screens. And there's also the opportunity to authenticate them in different ways because not every employee also has access to single sign-on or or a way to sort this information

Right.

We have to reach a lot of people in a lot of different places

That's right.

And we know that a lot of people are also going back to the office and people are sharing workspaces so how do they find a place to work?

Well um we've got some great technology that could allow you to, dependent on whether you're in an office and or outside of it, you can find and reserve workspaces so that might be a desk for the day and a conference room the next day, it might be a collaboration space which might be a meeting room and or an open space that the company's made available. So I think that um the ability to sort of uh sort of uh self-direct yourself to the greatest way to be productive is really what the opportunity is and and where we're seeing a lot of uptick in the market.

Yeah so and depending on where I work you know it sounds like we need to customize the message for everyone is that what you're finding?

Yeah and I think the need was there pre pandemic to what I would call target right so uh generally what most organizations are doing you're sending the same content and communications to everybody regardless of the size of the organization. And in the end their expected outcome is engagement but engagement comes from relevancy. So you know uh the the technologies of the world including Korbyt allow you to target. Whether it's targeting content to a video player on a digital signage screen or going even layers deeper into personalization and targeting content for specific departments, locations, job types. It's all possible and I think the other thing that's really interesting is most companies who are ready for this now um their data might not be ready for it. So our solution is as good as your data is clean so ultimately having you know the right attributes like job type, um location, tenure, higher date. Whatever those right data points are for you, that could allow you to target and deliver that relevancy.

So the devil is in the details and I need to make sure I have those details.

Exactly yeah yeah so it sounds like I need to put a lot of effort into my content, customizing it, targeting it to the person when and where they are. How do I know that I'm going to get the outcome I'm looking for?

There are opportunities to be strategic about content not everybody is. Uh we've all seen so many digital signage screens that are maybe pushing weather and news and and maybe that's the right thing for that audience. For example a patient waiting in a hospital emergency room waiting room maybe that's the right thing for them there. But in a corporate environment I think the the more uh you think about what's the content what's the outcome, I want them to view something, I want them to take action, that opportunity is there to sort of create that in your design and drive those type of behaviors. So a part of the mix there is also decentralizing because communications is generally owned by internal communications at a company and not every company has internal communications. And communicators are famous for being um control freaks they like to control the brand the message the content oversees someone on their shoulder for their writing and i think.

And that has its that has its place too right but it sounds like getting more people involved is helpful.

But imagine a different world in in which they create the strategy and the governance and and enable people so they can decentralize across locations, across uh you know the states, countries, regions, etc. and enable those people who can become communicators to do it the right way. And and I think that's how you sort of scale. And those people who are local at those destinations know their audience best.

So it sounds like we can scale from everything from local to global.

that's right

with our messaging

Yeah and both of those teams can use that content back and forth for example you know someone who sends a message to global maybe someone local pulls that down and expands upon that message or vice versa

Yeah so all great information to share Gregg thank you so much for joining me today.

Absolutely so to have this out there.

Great thank you um and thanks to all our listeners out there don't forget you can follow us on YouTube at AVI-SPL info and you can also listen to the audio version of this podcast on your favorite listening app

For more information visit avispl.com slash Korbyt.